DEFRA has announced a steering group to update its "Green Claims" Code. The announcement was made by Lord Philip Hunt, the Minister for Sustainable Development. The code was devised to assist businesses to advertise their green products and services with confidence and help protect consumers from bogus or inaccurate claims. It was last updated in 2003.
However, due to a massive growth in the market for ‘green’ products, the code is to be revised to support businesses and ensure the broad range of environmental claims they make are accurate, truthful and relevant.











