Very often we get dazzled by big ideas and our politicians look for grand solutions. But thinking little and often can make big differences. The current recession, or for the more dramatic, Globe Financial Crisis, has had one very positive impact: a reduction in electricity usage. That reminds this website of the mantra few politicians preach, let alone use:
Avoid; reduce; reuse; recycle; and dispose.
These words are not used enough because both government and business know that if introduced they might be unpopular in the first instance and less profitable in the second. Avoiding and reducing use can substantially reduce a carbon footprint, this website has seen estimates as high as 45 per cent, but if it forces a change in lifestyle or a reduction profit and loss, it seems it is best left. A shame because that mantra, ARRRD, in the short term is the cheapest way forward and the easiest way to hit a 20 per cent reduction in emissions by 2020. But then, it might not make headlines.
